Fragrance Brand Digital Launch: E-commerce Build & Go-to-Market Strategy
Project Overview
End-to-end digital commerce launch including Shopify storefront setup, fulfillment process design, analytics implementation, and comprehensive go-to-market strategy with content calendar.
Key Deliverables
- Custom Shopify storefront with branded experience
- Comprehensive fulfillment SOP documentation
- Analytics and conversion tracking setup
- Go-to-market strategy with content calendar
Client Context & Challenge
A luxury fragrance brand sought to establish their first digital presence and create a scalable e-commerce foundation for growth.
No Digital Presence
Fragrance brand with no existing online storefront or digital marketing strategy
E-commerce Infrastructure
Needed online storefront with branded experience and seamless checkout process
Fulfillment Process
Required scalable fulfillment process design for order management and shipping
Marketing Strategy
Lacked comprehensive GTM roadmap and structured content marketing approach
Approach & Methodology
Shopify Store Development
Built custom-branded online store with product catalog, payment processing, and mobile optimization
Fulfillment SOP Design
Created end-to-end fulfillment workflow from order intake through packing, shipping, and returns
Analytics Implementation
Set up comprehensive tracking for conversion metrics, customer behavior, and performance insights
GTM Strategy Development
Developed detailed go-to-market plan with structured content calendar and marketing execution
Results & Impact
Proof & Evidence
Visual documentation of project deliverables and strategic implementations
Shopify Storefront Design
Custom-branded e-commerce store with product catalog, checkout flow, and mobile optimization
Fulfillment SOP Flow
Streamlined order processing workflow from intake through shipping and returns
Analytics Dashboard
Conversion tracking, customer behavior insights, and performance metrics
GTM Content Calendar
Monthly content strategy with social media posts, email campaigns, and promotional schedule
Ready to Launch Your Digital Commerce Strategy?
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